TV Subscription (IP/OTT)

Executive Summary

Households are shifting from cable/satellite to flexible, app‑based TV subscriptions. A modern TV subscription bundles live channels, sports, movies, and on‑demand libraries into a single login that works across Smart TVs, streaming sticks, mobile, and web—while respecting regional content rights. This one‑pager outlines value, essentials, and how to launch.

Value Proposition (Why It Wins)

  • All‑in‑one access: Live TV, premium sports, films, series, and kids content in one subscription (availability varies by region/licensing).

  • Device freedom: Smart TV, Fire TV Stick, Android/Apple phones & tablets, and desktop web.

  • Superior UX: Fast zapping, clean EPG, universal search, and personalized watchlists.

  • Adaptive quality: 720p/1080p up to 4K where available; automatic bitrate for smooth playback.

  • Transparent pricing: Clear plans with risk‑free trial and a satisfaction guarantee.

  • Human support: Setup assistance and quick help through WhatsApp/Email/Chat.

Who It’s For

  • Families wanting a simple, consolidated TV experience.

  • Sports fans seeking reliable live coverage.

  • Frequent movers/travelers who value multi‑device access (content availability subject to regional licensing).

  • Cord‑cutters replacing legacy cable/satellite.

How It Works (At a Glance)

  1. Content & Rights: Provider aggregates licensed channels/VOD per territory.

  2. Distribution: Streams delivered via secure CDNs close to users for low latency.

  3. Apps & Players: Native apps for TV/Stick/Mobile + web player with DRM where applicable.

  4. Auth & Profiles: Single account login; optional child profiles and PIN controls.

  5. Adaptive Streaming: HLS/DASH with multi‑bitrate ladders to match user bandwidth.

Core Features

  • Live TV & EPG: Real‑time channels with electronic program guide and quick channel switch.

  • Catch‑up & Start‑Over: Replay recent shows (where rights permit).

  • VOD Library: Curated movies/series; trailers and watchlists.

  • Favorites & Search: Save channels/titles; cross‑catalog search.

  • Multi‑Device Login: Concurrent streams per plan; session management in account.

  • Parental Controls: Age ratings, PIN locks, and safe profiles.

Reliability, Security & Privacy

  • Uptime & Scale: CDN multi‑POP delivery; autoscaling origin; proactive monitoring.

  • Playback Resilience: Retry logic, segment prefetch, and graceful fallback.

  • Transport Security: TLS for data‑in‑transit; app tokenization for session protection.

  • Content Protection: DRM and anti‑piracy measures where applicable.

  • Privacy: GDPR‑aligned data handling, minimal logs, clear retention windows.

Internet & Device Requirements

  • Bandwidth: SD ~3–5 Mbps • HD 1080p ~8–12 Mbps • 4K ~25+ Mbps (per stream).

  • Wi‑Fi: Preferably 5 GHz or Ethernet for stability on TVs/sticks.

  • Devices: Recent Smart TVs (Tizen/WebOS/Android TV), Fire TV Stick, Android/iOS 14+, modern browsers (Chromium‑based/Safari).

Plans & Pricing (Template)

Plan Streams Max Quality Features Ideal For
Basic 1 1080p Live TV, EPG Single viewer
Standard 2 1080p/4K* Live TV, EPG, Catch‑up* Couples/Roommates
Premium 4 4K* Live TV, EPG, Catch‑up*, VOD Library Families & Power users

*4K and catch‑up subject to content rights and device support in your region.

Guarantee: 100% satisfaction within the trial window or cancel anytime before renewal.
Payment Options: Cards, wallet, or local methods via secure checkout.

Onboarding (5 Steps)

  1. Choose a Plan and create your account.

  2. Receive Activation instantly via WhatsApp/Email with setup instructions.

  3. Install the App on your Smart TV/Stick/Phone/Tablet or open the web player.

  4. Sign In with your credentials; add profiles and favorites.

  5. Run a Quick Test: Play a live channel and a VOD title; contact support if needed.

KPIs to Track

  • Playback Start Time (<2.0 s target)

  • Rebuffer Ratio (<0.5% of viewing time)

  • Crash‑Free Sessions (>99.5%)

  • Channel Change Time (<1.5 s)

  • First‑Week Engagement (≥3 sessions/user)

  • Churn/Month (<3%) and CSAT (>4.5/5)

  • Ticket Median Response (<10 minutes in support hours)

FAQs

Is the service legal?
Yes—distribution is based on licensed/authorized content per territory. Availability varies by region and rights.

How many devices can I use?
Depends on your plan. You can manage active sessions in your account.

Do I need special hardware?
No. Any compatible Smart TV/Stick or mobile device works. Ethernet or strong 5 GHz Wi‑Fi is recommended for 4K.

Can I watch while traveling?
Access may vary by region and content rights. Check your plan’s terms for roaming.

What if my stream buffers?
Switch to 5 GHz Wi‑Fi/Ethernet, close background downloads, and test bandwidth. Contact support if issues persist.

Support & SLA

  • Channels: WhatsApp, Email, Live Chat.

  • Hours: [Your Hours & Time Zone]

  • Response Targets: First reply <10 min; resolution same day for common issues.

  • Status Page: [Link if available]

Compliance & Legal

  • Service operates under applicable broadcasting and copyright laws.

  • Content catalogs and features (e.g., catch‑up, 4K) depend on rights and device capabilities.

  • Users agree to Terms of Service and Acceptable Use; sharing accounts beyond plan limits may lead to session limits.